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"The Story" + the conversation…

The Story... a never to be underestimated starting point.  A captivating tale to get a message across... and one that gets people talking. I learned this early on, the first day I entered...

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Your Brand Is Missing The Mark On Social Monitoring For Negative Feedback

As brands recognize the importance of instituting social monitoring for negative feedback, they should keep in mind that focusing only on the negative will bring limited returns. Instead, embrace the...

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